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The Inspiration
Integration, progressive and absolute convergence towards a unique and global social, economical and cultural model being often designed as opportunities, means also risk of unbalance. RING 2008 offers the opportunity to re-establish a substantial equilibrium among development, business needs, innovation, modernity, investments, local identity, tradition, ethics and sustainability.
The emerging economies are not to be considered just frontiers where to establish new branches, but represent valuable historical, cultural, religious, traditional heritage that can be enhanced together and linked to developed economies aims in terms of specific identities respect and diversity appeal.
The Mediterranean is that pulsing context, where those relation and innovative management approach find their way to communicate with the industrial, political and cultural world.
International marketing being the language and the tool useful to create the common, comprehensible, transparent dictionary to stimulate communication between the different stakeholders. In order to make it work, we invite all the stakeholders to meet and positively face within the big Arena in a multimedia and multipoint interactive model, to change the way of managing the marketing tools.
RING 2008 wants marketing and communication stakeholders, entrepreneurs, institutions, researchers and economists to debate, analyze and share their opinions to produce results and act as part of the new developing sustainable economy.
MATCHING – Business working tables
RING 2008 deals with advanced innovative business models. One of the main aspects we like to give evidence to is the Match Making scheme; there are working tables where to meet business partner or institution interested in a particular project, sector, kind of promotion or cooperation opportunity.
The Match Making is an interactive activity extremely useful to acquire input, ideas, contacts, to be applied to ones’ project, both in a start-up case or in an in-progress activity.
The working tables are dedicated to institutional contractors or private companies interested in cooperation opportunities, with a development scheme according to an international point of view.
Multiplayer interaction
Within RING 2008 you’ll find the multiplayer and collective interaction scheme, where people can actively take part to content management and creation. Passing through logging levels, you can interact on discussions and take part to several initiatives. Thanks to new media technologies and devices, RING 2008 becomes an OST (Open Space Technology).
Official speakers but also visiting and “just in time opinion leaders” within the interactive and social networking scheme, thanks to Instant Blog, Palms, Digital walls and web Tv, will be part of the new innovative approach to Communication.
Key areas
RING 2008 establishes as provider of an important message: developing the future and innovating the business model, concentrating on the following three thematic areas:
The three thematic areas will be deployed through meetings and workshops focused on marketing and communication stakeholders, political, economical and cultural issues.
Some of RING 2008 Key issues:
Free Trade Zone 2010 establishment in the Mediterranean;
Sustainable development opportunities in the globalization era;
The local business excellence
1. eco-sustainable energy (DIPPER district);
2. Agroindustrial field as a cultural model to be exported and shared;
3. Tourism, Tourism areas;
4. Mechatronics and Apulian technological district;
5. Comunication District;
6. Aerospace and Energy;
Entrepreneurs value financing: private equity and venture capitalists
Intellectual property protection
Innovation Marketing: promote and develop the excellence in innovation and high-tech.
New communication models, roles and approach (digital marketing, guerrilla marketing, social networking, communication areas).
RING 2008 – Low environmental impact event
As RING 2008 focuses on eco-friendly business and sustainable industrial development, then we will consider maximum care and attention in the use and the disposal of consumable materials, exhibition set up items, communication and printing goods, energetic resources, in the way the event should produce quite close to zero socio-environmental impact.




