WEDNESDAY, SEPTEMBER 17, 2008
THE ROLE OF THE WEB IN THE FUTURE OF TECHNOLOGY
09.00 Participants Enrollment
First session
09.15-10.00 OPENING REMARKS – rooms 1+2+3
INSTRUCTIONS FOR USE :
The Arena-Medium where the possibilities are deploing through interaction
Discussants:
Staff Oltrelinea
Nicola De Bartolomeo – Chairman, Confindustria Puglia
Pasquale Diaferia – Creative Artist, Manager Director Special Team
Eugenio Iorio – Executive International Communication Regione Puglia
Paolo Pellegrino – Lecturer of Eesthetics Università del Salento
Paolo Perrone – Major of city of Lecce
Carlo Infante - Cultural advisor for the interactive communication of Ring
Antonio Rollo - Webmaster and author of solutions for the interaction design of Ring
10.00-11.30 PLENUM – rooms 1+2+3
MEDIUM IS MESSAGE
How communication tools become space for new relationships
The web as new public space
Discussants:
Marco Zamperini – Value Team
Carlo Infante – Lecturer, Performing Media
Gabriele Conte - Clio
Alberto De Martini – Director, RedCell
Michele Ficara - Assodigitale
Paolo Pagliaro – Mixer Media Group
Chairman:
Carlo Massarini
11.30-13.30 FOCUS – rooms 1+2
ENTERPRISE 2.0.ADVANCED BUSINESS MODELS
The web 2.0: social networking’s solutions for the organization,
the communication and the marketing of the enterprises
Discussants:
Robin Good – Expert, Cross Media - MasterNewMedia
Fabio Masetti – Expert. Enterprise Web 2.0
Bruno Pellegrini – Blog Tv
Ivano Tienforti – SCI Group
Chairmen:
Carlo Massarini
Carlo Infante
11.30-13.00 WORKSHOP – rooms 3
SOUND DESIGN
Sound drawing: direct communication any way
Chairman:
Nicola Zonca – Concept designer Studio Arkì (Bologna)
Partner:
Studio Arkì
Break Brunch
Second session
14.30-16.30 PLENUM – rooms 1+2
COMMUNICATION NEW MODELS AND NEW ROLES
Evolution of market scenarios
and relevant changing patterns in communication.
Discussion with the same title book authors
Discussants:
Roberto De Donno – Vice President, Gruppo Oltrelinea
Michele Ficara – Chairman, Assodigitale
Carlo Infante – Lecturer, Performing Media
Giuseppe Lugano – Teaching yellow, Telia Sonera (Finland)
Stefano Petrucci – Chairman, Gruppo Oltrelinea
Maria Teresa Salvati – Strategic Planner, WPP Londra
Chairman:
Carlo Massarini
Partner:
Assodigitale – Asssociaz. Naz. dell’Industria del Digitale
16.00-18.00 WORKSHOP – room 4
INTERACTION DESIGN
New ideas of digital interactivity
Speaker:
Antonio Rollo – Lecturer, Accademia Belle Arti, Lecce
16.30-18.30 WORKSHOP– room 3
MARKETING ON-LINE
Relationship in the web:
social networking, web 2.0 and user generated content
Discussant:
Fabio Masetti – Expert. Enterprise Web 2.0
Maria Teresa Salvati – Strategic Planner WPP Londra
Robin Good – Expert, Crossmedia - MasterNewMedia
Ivano Tienforti – SCI Group
Chairman:
Carlo Infante– Lecturer, Performing Media
16.30-18.30 WORKSHOP – room 5
SPEAKING IN A CHARMING WAY
Italian language charm as real communication tool
Relatori:
Enzo Pascal Pezzuto – Chairman, Khàrisma
Partner:
Khàrisma
17.00-19.00 FOCUS– room 1
MARKETING FOR PROFESSIONAL ORGANIZATION
New models, tools and scenarios to communicate value
and professional capability within an international context.
Discussants:
Mario Alberto Catarozzo – Professional Area, Sole24Ore
Roberto Martino – Academic Dean, Facoltà Giurisprudenza - LUM
Ambrogio Visconti - BD & PR coordinator Lovells
Giovanni Lega – Chairman ASLA Ass. Studi Legali Associati
Luca Savino – Savino&Partners
Chairman:
Roberto De Donno – Lecturer, LUM
Partner:
Libera Università Mediterranea – LUM Jean Monnet
17.00-19.00 FOCUS – room 2
THE COMMUNCIATION DISTRICT
Outlook on the seventy promoters of the first district of communication in Italy.
Discussants:
Stefano Petrucci – Pres. Commis. Edit. e Com. Confindustria Puglia
Ettore Chiurazzi – Carucci&Chiurazzi - Bari
Dario Stefano – Economic Development Board, Regione Puglia
Discussant:
Alberto De Martini – Director, RedCell
Giovanni Lagioia - Chairman, Comunicazione Confindustria Puglia
Communication Business’Owners who join to District
Partner :
Confindustria Puglia
17.00-19.00 WORKSHOP – sala 6
CREATIVE WRITING
Ideas are create to be lost.
How to generate creativity being aware of its misunderstanding
Speaker:
Pasquale Diaferia – Spot and Web – Milano
PERFORMANCE – sala 8
ITALGEST AZIONE – KOINE’ PROJECT
SUSTAINABLE THEATRE PERFORMING
by Claudio Pedone
This performance will take place and will be replicated in the day
